RISE Chief Executive Jo Gough said; “Many of us will have lived through a time when domestic abuse was seen as something private between two people.
“It’s just a domestic; it’s none of our business.
“Our partnership with Brighton and Hove Albion FC will help us reach young people, adults and children, families and sports fans to ask them to speak out about abuse and to ask for help when they need it
“Being in an abusive relationship can be the loneliest place on earth.
“Survivors talk about feeling shame and responsibility for the abuse, having to hide what is happening from people close to them.
“Having someone reach out just to ask ‘are you ok?’, can mean the world to someone who is being abused.
“Every conversation we have about domestic abuse brings it out into the open and makes it easier and safer to speak out.
“When domestic abuse is everyone’s business, we all benefit.”
Fans will spot bucket collectors in distinctive orange hoodies and get the opportunity to take part in a penalty shoot-out to win a ball signed by the promotion winning squad.
Spectators and fans both at the game and watching at home can also enter a prize draw to win a signed Albion shirt or a signed football, simply by tweeting ‘Domestic abuse is #everyonesbusiness’.
The Amex will be packed for this key clash with more than 30,000 fans expected.